LOS ANGELES—5W Public Relations Los Angeles has been selected to execute strategic public relations for the historical Martin Luther King, Jr. National Memorial Project Foundation’s groundbreaking ceremony and gala in Washington, D.C. this week. The Foundation, a non-profit organization dedicated to the creation of a Memorial in honor of Dr. Martin Luther King Jr.’s legacy, has tapped 5W to participate in the pre-event and on-site media relations and celebrity participation for the groundbreaking.
SAN FRANCISCO—Blanc & Otus has been named public relations agency of record by BrightSpot Media, an online advertising and media company that enables advertisers and agencies to more effectively allocate their ad spend through the “hyper-targeting” of consumers. Blanc & Otus is working with BrightSpot Media to launch the start-up company’s entry into the online advertising arena. B&O will lead a network of WPP-company teams to provide competitive messaging, media outreach and analyst relations services for BrightSpot.
TAMPA, FL—Nanobac Pharmaceuticals has enlisted The Aker Partners to implement a comprehensive national media relations program. Nanobac is a growing biotech company in the field of medical nanotechnology that focuses on developing methods to treat calcifying nanoparticles, and by doing so, find more effective approaches to treating and preventing the cardiovascular, kidney and prostate diseases associated with them.
NEW YORK—Mouth Public Relations has added environmental lifestyle expert Danny Seo to its roster of clients. Seo is a Sirius Satellite Radio host; editor-at-large of Country Home magazine; host of the Simply Green with Danny Seo TV series on Lime TV, and author of a new “Simply Green” series of books. Mouth will feature both books as it kicks off a media campaign during the 2006 holiday season.
NEW YORK—G.S. Schwartz & Co. has been retained by two new clients: Computer Generated Solutions, a provider of system integration, software, training, and managed services to businesses and government agencies; and Video Professor, a leader in computer software tutorials on CD-ROMs.
TROY, MI—John Bailey & Associates has added several new clients, including automotive supplier DuPont Automotive, employee-owned engineering firm Spalding DeDecker Associates, and SoftTech Solutions, which provides on-line diagnostic tools, technical documentation and training.
STAMFORD, CT—Environics Communications has been selected as agency of record for Compass, a global management consulting firm specializing in business and IT performance improvement of Fortune 1000 organizations. Environics will support Compass by leveraging its technology and professional services experience to help the company enhance its external communications activities. It will focus primarily on business and industry media relations, events, new media and executive visibility.
WASHINGTON, D.C.—Carmen Group Communications, the new firm led by public affairs veteran Victor Kamber, has added several new video production assignments, for clients including the International Association of Bridge, Structural, Ornamental & Reinforcing Iron Workers; International Union of Painters & Allied Trades; The General Contractors Association of New York; and the National Energy Management Institute.
LOUISVILLE, CO—DualDraw, a manufacturer of custom air quality equipment, has retained CTA Integrated Communications to implement a public relations and media relations campaign in conjunction with its attendance at the ASIS International Maximum Security conference in San Diego, California.