Account News in Brief (November 15, 2010)
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Holmes Report
News and insights from the global PR industry

Account News in Brief (November 15, 2010)

The Morris + King Company has been retained by the Visiting Nurse Service of New York, plus new business successes for Formula, Greenough, Cornerstone, Clarus, LVM Group and Zapwater.

Holmes Report

NEW YORKThe Morris + King Company has been retained by the Visiting Nurse Service of New York, a leading not-for-profit home healthcare organization, to coordinate a series of family caregiver workshops that will be hosted by public officials throughout the New York metropolitan area. MKC also is also working with physicians at the University of California, San Francisco to launch a new UCSF initiative called “Hair to Stay.”  The initiative will create national awareness of two innovative scalp cooling therapies now being tested that could help cancer patients avoid chemotherapy-related hair loss.


SAN DIEGO—bioserie, creator of bioplastic iPod and iPhone covers made entirely from annually-renewable plant material, has retained national boutique agency Formula as its agency of record. Formula is charged with creating awareness around the brand’s protective Apple device cases by highlighting the product’s environmentally-friendly consumer benefit in addition to its style and design aesthetic. According to Kaya Kaplancali, bioserie’s founding partner, “As the first made-of-plants iPod and iPhone case on the market, we are confident that Formula will help us communicate to tech- and design-savvy consumers that they can protect their technology and the environment with our products.”


BOSTON—Greenough Communications has added Aprimo, a leader in integrated, on-demand marketing software solutions, to its client roster. As Aprimo’s agency of record, Greenough will communicate the company’s business and marketing strategies, handling influencer relations, social media and marketing activities that help Aprimo capture, nurture and close leads from B2B and B2C marketers.


NEW YORK—Cornerstone has been selected by Washington, D.C.,-based fresh food chain sweetgreen as agency of record to execute public relations strategies that will build its brand as it continues to expand into new markets. Cornerstone will handle day-to-day communications management for sweetgreen while providing support for the company's ongoing initiatives. The firm will also work closely with the brand on the sweetlife Festival, set to be Washington's largest music and arts festival.


INDIANAPOLIS—Clarus Communications, a business-to-business public relations agency, has been tapped to direct LeadJen’s public relations efforts to increase brand awareness and to support the company’s sales and marketing efforts. LeadJen is a lead generation company that uses data and insight to drive prospect interactions that convert to sales.


NEW YORK—LVM Group has been retained to handle the public relations for Maxons Restorations, a disaster recovery firm, and Ellana, consultants in the architectural-engineering-construction field.


CHICAGO—Zapwater Communications has added interior architecture and design firm Mary Cook & Associates to its corporate and lifestyle client roster. Zapwater has been retained to oversee ongoing media relations, assist with social media, manage special events, and handle ongoing partnerships.

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