NEW YORK—Lewis & Neale has been retained by two food commodity groups—the North Carolina SweetPotato Commission and the U.S. Apple Association—to create and execute consumer education and marketing campaigns. The sweet potato assignment will also include a retail promotion and newsletters to consumers and members of the industry.
NEW YORK—The Global Association of Risk Professionals has retained G.S. Schwartz & Co. to handle its public relations. Founded in 1996, GARP is a not-for-profit independent association of close to 100,000 risk management practitioners and researchers representing banks, investment management firms, government agencies, academic institutions, and corporations from more than 167 countries worldwide.
NEW YORK—The Morris + King Company has been retained by the University of California, San Francisco to develop and execute a public relations campaign for the grand-opening of the $100 million Helen Diller Family Comprehensive Cancer Center Research Building designed by architect Rafael Viñoly.
BOSTON—Canson U.S. , a supplier and manufacturer of fine art paper and equipment, has hired Bell Pottinger USA to launch its new digital communications tool Papershow in the U.S. Bell Pottinger will focus its public relations, marketing and advertising efforts to introduce PaperShow and its Bluetooth digital pen technology.
SILVER SPRING, MD—Strategic Communications Group has been selected by TARP Worldwide to execute a social media campaign designed to increase the firm’s market awareness and generate leads for its sales team. TARP is a customer experience agency that measures customer satisfaction and loyalty for Global 200 companies. Strategic will provide a mix of social media services, including executive blogging, blogger relations and social network engagement.