SAN FRANCISCO—Hill & Knowlton has been selected by Shopify, an Ottawa-based start-up that has developed a platform for small and medium business to create businesses online. The H&K team will be working with the company on messaging, influencer and media relations, social media strategy and increasing awareness among small businesses and creative website designers and developers. In Houston, meanwhile, Hill & Knowlton won a competitive pitch for Fox Hollow, a green-centric gastro lounge. The team will be assisting with local and national media relations surrounding an exclusive pre-opening blogger event and Fox Hollow’s grand opening this month.
NEW YORK—DKC has been retained by WMS Industries, a leader in the creation of products that raise the level of entertainment for slot players, to develop and execute public relations for their portfolio of innovative games and technology platforms. DKC’s efforts will focus on building exposure for WMS and its products within the gaming industry and beyond through strategic media placement in casino and licensing trade publications, as well as business, lifestyle, and technology media.
WOODCLIFF LAKE, NJ—Vilkri, creator and founder of a new financial educational and money management system at MoneyObedience.com, has retained New York-based Martin Media as its public relations agency. Martin Media is working closely with the founders of MoneyObedience.com to develop and implement a national public relations campaign promoting the website's goal of motivating consumers to obtain a better understanding of their financial situation.