Account News in Brief (November 20, 2006)
Charting the future of public relations
Holmes Report

Account News in Brief (November 20, 2006)

Diabetes Centers of America has hired MWW Group to handle corporate communications. MWW Group will work with DCoA to create national brand recognition for the organization and support the launch of new treatments and services.

Paul Holmes

NEW YORK—Diabetes Centers of America has hired MWW Group to handle corporate communications.  MWW Group will work with DCoA to create national brand recognition for the organization, support the launch of new treatments and services, promote DCoA branch openings across the United States, and raise awareness of the organization’s financial benefits among HR executives, CFOs and consultants.  DCoA promotes wellness for those with diabetes through a variety of personalized treatments and educational programs. The center’s staff is comprised of physicians, diabetes educators, dieticians and medical assistants.  

MINNEAPOLIS—The American Humane Association has retained public relations firm Carmichael Lynch Spong as its agency of record. The firm will launch an integrated communications campaign to raise awareness for the association and its various programs. Based in Denver, the American Humane Association is a national nonprofit organization that works to protect children and animals. Founded in 1877, it develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation.

NEW YORK—Dukas Public Relations has been retained as the agency-of-record by Siesko Partners, a newly-launched consultancy that provides advisory services to corporations and insurance carriers embroiled in disputes, and by XTF Advisors, an investment company specializing in building, managing and trading diversified portfolios of exchange traded funds. DPR’s financial & professional services group manages and implements corporate positioning and media relations programs for both companies.

NEW YORK—HDNet, a leader in high definition television, has selected Goodman Media International to promote the debut of its new weekly news program Dan Rather Reports. The firm will work closely with HDNet’s corporate and programming public relations department, headed by Colette Carey, director of public relations.

SAN FRANCISCO—DigitalGlobe, provider of the world’s highest resolution commercial satellite imagery and geospatial information products, has selected Racepoint Group as its agency of record. Racepoint will work with DigitalGlobe to expand its visibility across the business, financial and industry analyst communities.  

MARRIOTTSVILLE, MD—Maroon PR has added the Ulman Cancer Fund for Young Adults to its client list. As agency of record, Maroon PR will help the Ulman Cancer Fund, which helps young adults affected by cancer, celebrate its 10 year anniversary with a regional and national media push and a fundraising gala in the fall of 2007.


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