NEW YORK—DKC has been retained as public relations partner by Theater of War Productions, a production company touring military bases across the United States, presenting theatrical readings of ancient Greek dramas. DKC will work to promote the project both nationally and regionally in the markets where they take place. DKC has previously worked with organizations such as The Campaign for a New GI Bill, The Fund for Veterans’ Education and Beyond Tribute, all of which have the common mission of caring for veterans.
LOS ANGELES—The Pollack PR Marketing Group has been selected as agency of record for Pocket Radar, a start-up that designs and manufactures the world's first and only palm-sized speed radar device. Scheduled for introduction at the 2010 International Consumer Electronics Show in January, the Pocket Radar is an ultra-portable speed-tracking device that combines break-through speed radar technology with point-and-shoot functionality.
DENVER—Linhart Public Relations has been selected as the national public relations agency for Pharmaca Integrative Pharmacy. Linhart PR was hired by Pharmaca to raise awareness about the company’s product offerings and support the pharmacy’s brand building efforts.
TAMPA—Convention staffing company the Stacey Lee Agency today has selected French/West/Vaughan as its first agency of record. FWV is launching a multi-platform initiative to drive favorable editorial coverage, initiate new business leads and keep the Stacey Lee Agency on the forefront of the fast-paced, competitive trade show, expo and convention industry.
NEW YORK—JS2 Communications has signed two restaurants to its food and beverage practice. The new additions are Zeke’s Smokehouse and Harbour, run out of the agency’s Los Angeles and New York offices, respectively.
LAKE FOREST, CA—Orange County public relations firm Echo Media Group has added three new clients. It has been selected by Toyota Material Handling, U.S.A.; Hawaiian Springs; and Wahoo’s Fish Taco to create specialized, comprehensive public relations and social media programs.
MARRIOTTSVILLE, MD—Maroon PR has added Maryland’s public university devoted to professional and graduate education, the University of Maryland, Baltimore, to its growing business roster of clients. Maroon PR will assist UMB in developing and implementing a new branding campaign.