CHICAGO—The American Marketing Association has forged a strategic partnership with Edelman and two other agencies—Fuzzy Math (a user experience design, strategy and innovation firm) and O'Keefe Reinhard & Paul (Advertising Age's Small Agency of the Year)—to help create a multi-channel campaign that introduces the "Next AMA."
DENVER—Weber Shandwick has been selected as communications agency of record for the Colorado Education Association, an organization with 37,000 members in more than 200 local associations. The account will be supported by Weber Shandwick's Denver office, which will work to expand awareness of and support for CEA's advocacy for quality public education through traditional media relations and digital storytelling.
NASHVILLE, TN—ReviveHealth has expanded its health technology practice with six new clients, including its selection as agency of record for Arcadia Healthcare Solutions, a leading EHR data aggregation and analytics technology solutions provider. Other new additions include Connecture, a leading web-based consumer shopping, enrollment, and retention platform; Kyruus, a provider of software solutions’; Livongo Health, a consumer digital health company; Lucro, a new marketplace that accelerates execution on innovation in healthcare; and T-System, a healthcare IT company.
DETROIT, MI—Airfoil, a marketing communications agency for technology brands, has added several new clients to its roster, including referral marketing platform Ambassador, NH Learning Solutions, Automation Alley, Glance Networks and WorkWave.
NEW YORK—Renaissance Hotels has selected MGA Media Group to lead public relations efforts in launching its newest property, Renaissance New York Midtown Hotel, at 35th Street and 7th Avenue. MGA Media Group will direct the hotel’s media strategy, partnerships and launch events to garner national and local media attention as well as consumer interest.
CAMPBELL, CA—Walt & Company has been chosen by Acxiom IT, a leading IT services provider, as its agency of record.
RALEIGH, NC—Philadelphia Eagles cornerback Nolan Carroll has selected French/West/Vaughan to team up with Carroll’s current sports management agency Paradigm Sports Management to develop his personal brand and maximize his marketing portfolio.
NEW YORK—Gotham Public Relations has added four new agency of record client campaigns for 2016, for Fitzgerald Fine Arts, GHWArchitects, Subject_New York and Whitehall Interiors.
ATLANTA—Brandware, an independent firm specializing in enthusiast brands, has been selected by Bandago Van Rentals as its public relations agency of record. The Brandware team will support Bandago’s continued national expansion with media communications strategy and tactics.