RALEIGH, NC—French/West/Vaughan has been selected to provide public relations support for Tomzi International, a product development company headquartered in Yardley, Pa. The agency will be responsible for media relations activities for the company’s growing line of home and tabletop products. The initial assignment is a consumer and trade campaign to introduce the Silhouette wine glass, currently sold online. French/West/Vaughan will work with Tomzi to expand retail distribution as well as stimulate consumer sales. Additional products will roll out in 2009.
MIAMI—Schwartz Media Strategies, a Miami-based marketing communications firm, has added new clients in the past six months, including Cushman & Wakefield of Florida, a leading independent commercial real estate services firm; the Adrienne Arsht Center for the Performing Arts; Hall Lamb and Hall P.A., a Miami law firm specializing in complex commercial litigation; Rilea Group, a Miami development firm; and CREW-Miami (Commercial Real Estate Women), a business organization for women and men in commercial real estate.
BOSTON—Regan Communications Group has been hired as the public relations agency-of-record for Willowbend Real Estate & Country Club in Mashpee, Mass. The agency will be responsible for a national campaign to promote golf and club memberships, homes in the club’s gated community, dining facilities, and Willowbend’s function space, featuring a landscaped golf course and working cranberry bogs.
LOS ANGELES—Blaze has added two new accounts: Grand Velas All Suites Resort & Spa and Viking River Cruises. Blaze will support the launch of Grand Velas All Suites Resort & Spa, Riviera Maya, Mexico a luxury resort set to debut in Winter 2009. The firm has also been hired by Viking River Cruises to enhance the company’s leadership position through strategic counsel, brand building and media relations.
MIAMI BEACH, FL—TARA, Ink, has added six new clients to its roster, including the Vanity Fair/Tommy Hilfiger Art Basel Party; a Naomi Campbell Retrospective presented by In Fashion Photo by Art Photo Expo; a Saturday Tommy Hilfiger Party; a Kelly Klein book signing; Carlos Betancourt; Stian Roenning and Alexis Mincolla; and the launch of Miami Store in association with Karla Otto.
LOS ANGELES—JS2 Communications has added the West Coast division of the L.A.-based Patina Restaurant Group to its food and beverage portfolio. JS² had previously worked with Paperfish, a Beverly Hills Patina Restaurant Group property, and has now broadened its relationship with the organization to include the entire West Coast division.