Account News in Brief (November 3, 2008)
Charting the future of public relations
Holmes Report
CEO

Account News in Brief (November 3, 2008)

Ogilvy Public Relations Worldwide has been selected by Computer Sciences Corporation as its agency of record, plus new business for Trevelino/Keller, Weber Shandwick, Linhart PR, Louder Than Words, and Greentarget.

Paul Holmes

WASHINGTON, D.C.—Ogilvy Public Relations Worldwide has been selected by Falls Church-based technology company CSC (Computer Sciences Corporation) as its agency of record, charged with enhancing the company's branding and marketing initiatives. The agency will support CSC's global brand repositioning that began earlier this year, designed to communicate the company’s global experience, industry-specific expertise, a collaborative approach and tenacious ingenuity. In addition, Ogilvy PR will focus on enhancing CSC's brand recognition through a comprehensive corporate awareness campaign, positioning CSC as a thought leader in technology-enabled business solutions and services.

 

ATLANTA—Trevelino/Keller Communications Group has added eInvite.com to its consumer practice. Founded in 1997, eInvite.com is a leading online retailer of invitations, announcements and stationery products. Trevelino/Keller will focus on traditional media placement while also utilizing SocialStatus, the firm’s social media platform to help spark online dialogue.

 

MINNEAPOLIS—The Minneapolis-St. Paul office of Weber Shandwick has added Robert McFarlin as vice president in its corporate, community and public affairs practice. Prior to joining Weber Shandwick, he served as the assistant commissioner for policy and public affairs at the Minnesota Department of Transportation. During the I-35W bridge collapse crisis, McFarlin was Mn/DOT’s principal spokesperson and strategic policy and communications lead.

 

DENVER—Linhart Public Relations has been selected by Allon Hill, a mortgage due diligence provider, as its public relations firm that delivers a variety of analytical, advisory and consulting services. Linhart PR and Allon Hill, based in Denver Colo., will work together to build visibility for the start-up company among prospective clients and influencers; position it as a highly capable provider of disclosure-quality mortgage due diligence; and build support for re-inventing the due diligence model, as a necessary step in recovery from the mortgage securities-fueled financial and credit markets crisis.

 

BOSTON—Louder Than Words, a public relations agency that promotes the inspirational stories of organizations, has partnered with three new clients The Boston Schoolyard Initiative, a long-running partnership between the City of Boston, Boston Public Schools, and the Boston Schoolyard Funders Collaborative; 1199SEIU United Healthcare Workers East, one of the largest and fastest growing health care unions in the country; and Advancing Women Professionals & the Jewish Community, a national nonprofit, dedicated to advancing women into leadership positions in Jewish life.

 

NEW YORK—Novozymes, a publicly-traded Denmark-based global biotechnology company and leader in bio-innovation, has hired Greentarget to assist the corporation in broadening its profile and reach in the U.S. through brand strategy, media relations, executive counsel, CEO visibility and other company reputation initiatives. The company creates industrial bio-solutions that improve industrial performance and safeguard the world’s resources.

 

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