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Account News In Brief (November 5, 2013)
Holmes Report
Holmes Report
News and insights from the global PR industry

Account News In Brief (November 5, 2013)

New business wins for FleishmanHillard, Gibbs & Soell, Padilla CRT and LVM.

Holmes Report

GUILFORD, CT—American Cruise Lines, a leading US river cruise company, has formed a new partnership with FleishmanHillard. Last year, FleishmanHillard and American Cruise Lines worked together to promote the launch of the Queen of the Mississippi, the first new riverboat on the Mississippi in nearly 20 years. The new relationship is broader and designed to showcase all of the American Cruise Lines’ itinerary options.

NEW YORK—Algenol Biofuels, an industrial biotechnology company based in Fort Myers, Fla., has appointed Gibbs & Soell as its agency of record. Gibbs & Soell will create and implement an integrated communications strategy to increase public awareness of the advantages of algae-derived biofuel and promote Algenol’s entry into commercial production. The Gibbs & Soell sustainability consulting practice led by managing director Ron Loch will oversee the launch of a public advocacy campaign.

RICHMOND—PadillaCRT has been engaged by HNTB Corporation, a national, employee-owned infrastructure engineering firm, to support its public and community relations programs in Virginia and Washington, DC. PadillaCRT will help demonstrate HNTB’s expertise in addressing the transportation challenges the region faces through a public relations and thought-leadership program. The firm won the business due to its industry experience and its office locations in key regional markets.

NEW YORK—LVM Group has been retained to handle the public relations for the Lymphatic Education & Research Network, a New York-based not-for-profit organization.
 

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