LOS ANGELES—Lagrant Communications has added five new accounts to its client roster. Additions from the education, non-profit and government industries include Hampton University, Friends of Arroyo, The Bahamas Ministry of Tourism, League of Black Women and Centers for Medicare & Medicaid Services. Hampton University, a leading historically black college, retained LC to develop a media relations campaign to highlight the university’s key programs. FOTA signed with the agency to launch a strategic crisis management campaign to save a historical house designed by architect Paul C. Williams. And in its role as the agency of record for The Bahamas Ministry of Tourism, LC will create a public relations campaign aimed at targeting the African American consumer market and establishing the Caribbean island as the choice destination for tourism, financial investments and meeting venues.
BOSTON—Greenough Communications has added California-based Quest Software to its client roster. Greenough will help Quest develop and execute a focused public relations plan to elevate the company’s name recognition and leadership status within the enterprise software market. Quest delivers products that help organizations glean higher performance and productivity from applications, databases and Windows infrastructures. Greenough has also added NaviSite, a provider of IT hosting, outsourcing and professional services for mid- to large-sized organizations.
NEWBURYPORT, MA—Matter Communications, a public relations and marketing communications firm specializing in technology and business-to-business markets, has been retained by PhotoShelter, an online archive and marketplace for professional photographers, and Studio 1011, a full-service design firm with expertise in markets including healthcare, automotive, energy and telecom. Both clients will be serviced by a team of professionals based in Matter’s Providence location.
ATLANTA—Arketi Group, an integrated public relations and marketing consultancy, has added Secured eMail, an international software company offering secure messaging and file encryption for personal and corporate users, to its client roster. Secured eMail has signed Arketi to support its aggressive launch into North America through targeted public relations efforts.
NEW YORK—LVM Group has been hired to undertake public relations for Carey Rodriguez Greenberg Paul, a Miami law firm, for a project; and Unitone, a New York City specialist in residential security systems.
WASHINGTON, D.C.—The Ferguson Group, a lobbying firm specializing in representing local governments in the nation’s capital, has selected Widmeyer Communications as its agency of record. “TFG prides itself on the independent thinking, and commitment to quality and responsive service: elements we also found in Widmeyer Communications,” says TFG CEO Bill Ferguson. “Widmeyer’s integrated communications approach involving research, media training and marketing will be extremely beneficial to TFG.”
STAMFORD, CT—Environics Communications has been selected as agency of record for Compass, a global management consulting firm specializing in business and IT performance improvement of Fortune 1000 organizations.
NEW YORK—Trylon SMR has been selected by the Jewish Telegraphic Agency as agency of record to handle public relations for all its media relations requirements. JTA is an international news service that provides reports, analysis pieces and features on events and issues of concern to the Jewish people.