Account News in Brief (November 9, 2009)
Charting the future of public relations
Holmes Report
CEO

Account News in Brief (November 9, 2009)

Linhart Public Relations has formed a pro-bono partnership with National Safe Place; plus new business wins for Bitner Goodman, The Investor Relations Company, JS2 Communications, and Stern & Company.

Paul Holmes

DENVER—Linhart Public Relations has formed a pro-bono partnership with National Safe Place to launch and promote the nonprofit organization’s new safety program “Txt 4 Help,” a 24-hour nationwide text-for-support service for youth at risk. According to Linda Rutherford, chair of the National Safe Place board of directors. “Our goal is to encourage teens to ask for help in difficult situations and discourage them from running away.”

 

FORT LAUDERDALE—Bitner Goodman, an integrated PR and marketing communications firm, has been selected to provide public relations services for The Mills, a real estate platform of Simon Property Group, with 16 shopping destinations located in 13 states across the country.Bitner Goodman will handle media relations, provide special event support, establish partnerships to enhance domestic and international tourism development, and enhance community outreach efforts to strengthen each property’s lead market position.


CHICAGO—MidWestOne Financial Group, a financial holding company for the $1.57 billion asset MidWestOne Bank with offices in 20 Iowa cities and MidwestOne Insurance Services, has retained The Investor Relations Company to conduct a full investor relations program.

 

NEW YORK—JS2 Communications has signed Parsons Dance, the contemporary dance company under the artistic direction of choreographer David Parsons. JS2 will help promote Remember Me, a mix of contemporary American dance, opera and rock music, which made its world premiere, live on stage in New York City, in January, 2009.

 

NEW YORK—Fund.com, a financial services company that creates actively managed exchange-traded funds, has retained Stern & Co. to provide media relations and public relations counsel. According to Fund.com CEO Greg Webster: "Stern & Co. has introduced investors to many growing financial services companies, such as ours, with sophisticated new products.  It has an impressive record of gaining attention from prestige national media for innovative financial products and helping them gain distribution as well as product acceptance."

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