Account News in Brief (October 1, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (October 1, 2007)

New accounts at Lou Hammond, Airfoil, G.S. Scwhartz, Pollack, Morris + King, Girlpower, JB Cumberland, French/West/Vaughan, and Catapult.

Paul Holmes

NEW YORK—Lou Hammond & Associates has added three accounts: Relais & Châteaux, the worldwide association of 450 hotels and restaurants has retained LH&A to handle all media and marketing efforts relating to the organization’s 33rd International Congress. The firm has also been named agency of record for Pilará, a sporting and residential community 45 minutes from Buenos Aires. And Sears Holdings Corporation has retained LH&A to orchestrate major New York City consumer and media events followed by a national roll out for K-Mart’s introduction of a new collection of Abbey Hill private label products.

REDWOOD CITY, CA—Detroit-based technology public relations firm Airfoil Public Relations has expanded presence on the West coast with the additions of DTT Surveillance and Clarizen. DTT Surveillance, a provider and manufacturer of digital surveillance products for the restaurant and hospitality industries, selected Airfoil to help with positioning and to build widespread awareness of the company through media relations; Clarizen, developer of a new on-demand project management solution, selected Airfoil to assist with media and analyst relations.

NEW YORK—G. S. Schwartz & Co. has added three new clients: Pivot, which aggregates and integrates information and data for the commodities and related markets; Miningham & Oellerich, which provides enterprise data management solutions for the financial services industry; and Paradigm Group, which provides full service supply distribution, facilities products manufacturing, warehouse packaging and marketing consulting.

LOS ANGELES—Longtime client Wham-O has expanded its relationship with Pollack PR Marketing Group for 2008 to plan and carry out a national PR campaign to commemorate the iconic toy company’s 60 year anniversary. As part of its expanded scope of services, PPMG will plan and execute a traditional and interactive PR effort, as well as create several user- generated contests and co-promotions as part of the year long celebration, including, a 60th anniversary Kid Inventor Contest.

NEW YORK—The Morris + King Company has been retained by author Gwyneth Cravens to promote her upcoming book Power to Save the World: The Truth About Nuclear Energy, which is set to be released by Knopf, one of the world’s foremost book publishers. MKC will develop and execute a public relations campaign that will heighten interest in the book while raising awareness of the country’s current nuclear power renaissance.

NEWPORT BEACH, CA—The KN Karen Neuburger lifestyle brand and parent company, KN Ltd., have selected Girlpower Marketing to develop and manage public relations and influencer programs. The account will be based in the agency’s Orange County office, and headed by Linda Landers, founder of Girlpower Marketing.

NEW YORK—JB Cumberland Public Relations has taken on a special project to promote awareness and provide trade show support for celebrity wigmaker, Ruth Regina’s new venture Wiggles, which provides wigs for dogs. The firm has also been selected to promote broad awareness of Nostalgia, a Helman Group brand, in the American consumer market.

RALEIGH—French/West/Vaughan  has been selected by the Randy Parton Theatre, a new performance venue in Roanoke Rapids, N.C., to provide comprehensive integrated marketing support for the facility. FWV will develop and execute initiatives designed to drive ticket sales and attendance for the theatre and its musical variety act featuring singer, songwriter and entertainer Randy Parton, the venue’s developer and brother of country music megastar Dolly Parton.

BOULDER, CO—Catapult PR-IR has been selected by Envysion, which provides a web-based video service, to lead the company’s public relations efforts and achieve brand and company awareness on both a local and national level. Envysion selected Catapult for its key strategic thinking and clear messaging.


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