MINNEAPOLIS—Olson Engage has been named the public relations and social media agency of record for Blue Bunny ice cream, signature brand of Wells Enterprises, a privately held and family-owned ice cream manufacturer. The agency's primary task will be generating national attention for Blue Bunny ice cream, through PR, social and experiential activation.
CHICAGO—Easterseals (formerly Easter Seals), the resource for people with disabilities, has selected Zeno Group as its new communications agency of record following a competitive review. Zeno's Chicago office will work with Easterseals' internal public relations and communications team to help launch a new branding campaign. In addition to earned media relations strategy and execution, Zeno will drive meaningful awareness, especially among Gen Xers and Millennials.
TAMPA, FL—United Soccer League, a professional soccer organization with 29 teams across 21 states and three Canadian provinces, has selected Buffalo.Agency as its public relations partner. Buffalo will publicize the league, owners and players in mainstream consumer and trade media covering sports, business, news and related topics.
CHICAGO—Digital PR agency Tech Image has added three new clients: Skilsaw , a professional power tool manufacturer; the Mopria Alliance, a global nonprofit membership organization chartered to drive industry-wide standards for mobile wireless printing; and Oval Brand Fire Products, a producer of high-performance fire extinguishers and other innovative fire safety equipment.
NEW YORK—Liligo, a global travel comparison search engine with a focus on multi-model search based on efficiency, has retained Diffusion as its agency of record to spearhead its expansion into the US market. The campaign is designed to not only raise awareness of the company’s search engine, but also establish the company as a tech leader in the space.
WOODLAND HILLS, CA—JMPR Public Relations has been named agency of record for EVgo, a network of public DC fast charging stations. The agency will help bring wider awareness to EVgo’s upcoming campaigns and business plans not only to consumers, but also potential industry partners and policy makers.
NEW YORK—GenFKD, or "Generation Financial Knowledge Development," a millennial-run, nationwide organization that addresses the gap between higher education and the new economy, is expanding its relationship with Lumentus, a New York-based strategic communications agency.
SANTA MONICA, CA—C+R Communications, a boutique PR agency specializing in hospitality and resort real estate, has added two new Kimpton lifestyle hotels opening Spring 2017 in Los Angeles; Hawaiian luxury resort Hualalai Resort on the Big Island; and the Four Seasons Oahu at Ko Olina, which opened Spring 2016. In addition, Heidi Baldwin Doak has joined the team as vice president, leading several hospitality and real estate accounts. Doak was previously an account director in the Los Angeles office of J Public Relations.