Account News in Brief (October 13, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (October 13, 2008)

Gain Capital Group, a market leader in the online foreign exchange industry, has selected KCSA as its agency of record, plus new accounts at MS&L Toronto, Abelson Group, Gable PR, Tara Ink, Krupp Kommunications, Trylon SMR and Lane PR.

Paul Holmes

NEW YORK—Gain Capital Group, a market leader in the online foreign exchange industry, has selected KCSA Strategic Communications as its agency of record. KCSA will help implement a strategic public relations program to support the company’s marketing communications effort focused on self-directed retail investors, money managers and institutions, including support for Gain’s prominent currency trading site for retail investors.


TORONTO—MS&L Toronto has been selected as public relations agency of record for Indigo Books & Music, one of the largest book retailers in Canada, with bookstores in all provinces under the names Indigo Books and Music, Chapters, and Coles. Janet Eger, director if public relations for Indigo, cited MS&L’s “expert team that is strategic, responsive, creative and passionate about our business.”


NEW YORKAbelson Group, a specialist in the technology and telecommunications sectors, has added Mobile Content Networks to its roster of clients serviced by its growing mobile PR practice. The company provides mobile search management and revenue solutions that connect mobile users to the content they seek. Abelson Group will oversee media and analyst relations, announcements and launches, event coordination, and executive visibility and thought leadership programs in North America and Europe to enhance MCN’s position, brand awareness, and industry profile.


SAN DIEGO—Intercare Insurance Solutions, an innovator in value-based benefits and corporate wellness programs, has selected Gable PR to provide public relations and marketing communications programs to support its growth in multiple markets. The public and media relations program will be managed by Erin Koch, Gable PR director. The agency team includes professionals with significant community relations, media relations, event planning, and media training experience.


MIAMI BEACH, FLTara, Ink., a public relations, creative marketing and special events firm with offices in Miami Beach and Los Angeles, has added nine new clients. The firm’s hospitality, entertainment and corporate division welcomes the American Heart Association; In Fashion Photo by Art Photo Expo; Empire Editions; Georges Duboeuf Beaujolais Nouveau; Whiskey Blue; Karu & Y; and Hot Tuna. The luxury, fashion and beauty division has added an assignment from Giorgio Armani


NEW YORK—LivePerson, a provider of online engagement solutions that facilitate real-time assistance and expert advice, named Krupp Kommunications, a full service public relations, marketing and branding agency, as its public relations agency of record. K2 will provide strategy and all national and regional media relations to increase the brand's awareness for its consumer-facing service, as well as recruit new experts for the site.


NEW YORK—Trylon SMR has been selected by MeetingWave as agency of record to handle public relations for all its media relations requirements. MeetingWave is a free, online tool that facilitates offline meetings for professionals looking to develop their business networks whether traveling or near home or work. 


PORTLAND, OR—Lane PR broadens its portfolio with the addition of four clients: Consumer Cellular, Creature, Dutch Bros. and Pacific Seafood.

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