Account News In Brief (October 14, 2013)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (October 14, 2013)

New business success for French/West/Vaughan, Affect PR, Lane, Child's Play, King + Co, Tilson and Fetching.

Holmes Report

RALEIGH, NC—French/West/Vaughan has been tapped by Bassett Furniture to spearhead media outreach efforts surrounding new store openings across the United States. FWV will support Bassett’s entry into multiple new markets in the coming months, with local media outreach and grassroots marketing, charitable and community initiatives, as well as exclusive preview events for local VIPs.

NEW YORK—Affect, a PR, marketing and social media firm specializing in technology, healthcare and professional services, has been selected by four companies: Definiens, provides image analysis and data mining solutions for quantitative digital pathology in the life sciences space; Easy Office Phone, which provides cloud-based business phone services; Flightpath, a digital agency; and Hauntworld, a leading Halloween resource.

PORTLAND, OR—Lane has been named agency of record for Pendleton Woolen Mills, a family-owned American apparel and manufacturing company. Lane will develop public relations, digital and creative campaigns that highlight the next chapter in the company's story, focusing on trend collections and increasingly popular categories, such as home and personal accessories.

NEW YORK—Child’s Play Communications, which specializes in reaching moms, has add Romotive, the company behind Romo, a pioneering personal robot designed to teach children the basics of computer programming and robotics, to its client roster.

NEW YORK—King + Company (formerly The Morris + King Company) has been retained by Taste of the NFL, a non-profit organization that hosts an annual fundraising event, “Party with a Purpose,” taking place in Brooklyn at Pier 12 of the Brooklyn Cruise Terminal on the eve of the Super Bowl. KCo will develop and execute a comprehensive public relations campaign to help educate the public about the group’s year-round efforts to kick hunger across America.

BOCA RATON, FL—Tilson PR, a full-service public relations and social media agency, has expanded its relationship with Bonefish Grill, a leader in polished-casual restaurants. Tilson PR will be responsible for the restaurant’s national public relations initiatives as their official agency of record.

TAMPA—Fetching Communications, the PR and marketing agency for the pet and veterinary industries, has been hired by PetSafe, Petsync Education Services and for services including public relations, social media and website design.


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