CELEBRATION, FL—Alternative energy company International Power Group has named Fleishman-Hillard as its agency of record. Fleishman-Hillard was retained to increase International Power Group’s outreach to the investor community, media, policymakers, and other stakeholders. According to Peter Toscano, president and CEO of International Power Group, the firm’s “extensive reach in the U.S. and abroad coupled with its expertise in the energy industry make them the right agency to help us build upon our positioning in the market.”
MIAMI BEACH, FL—Public relations and special events firm TARA, Ink, has added several companies to its portfolio of entertainment, design, hospitality, corporate, fashion and health/beauty clients. New York-based Morgans Hotel Group has retained the company to work on its leading hotel brand, Delano, located in Miami Beach. Table 8 South Beach has hired TARA to spearhead local and national public relations for the restaurant brand and executive chef Govind Armstrong. The newly launched energy drink Motley Bird has chosen the agency to handle its brand positioning, events and strategic product placement initiatives. In addition, the firm will handle the regional and national public relations for Casa Décor Miami 06; its regional and national press for Webdate.com; regional and national public relations and strategic product placement for Unisa; and for fitness and nutrition expert Jennifer Nicole Lee.
SAN FRANCISCO—Soaptronic, a leading innovator of touchless hand sanitation solutions and devices, has selected Ruder Finn/West as its agency of record. The agency will develop corporate messaging and also manage the product introduction of Germstar-to-Go, a new product that helps consumers prevent the spread of infection while promoting healthy skin. “We decided to engage Ruder Finn due to its expertise and success in introducing new products to businesses, consumers and the press,” says Horst Binderbauer, president of Soaptronic.
BALTIMORE—Davinci Virtual, a virtual support solution for small businesses, has appointed TBC PR, as its new agency of record. TBC will focus on creating awareness of Davinci among target audiences by securing media placements in business and news publications, national daily newspapers and syndicated columns. Additionally, efforts will target print and online publications and vertical publications targeting such industries as real estate, insurance and financial services.
NEW YORK—Lou Hammond & Associates has been selected by Newport Beach Conference & Visitors Bureau; Bimini Bay Resort & Casino, Bahamas; Remote Lands, a provider of luxury travel and cultural experiences in Asia; and The Mount Washington Resort at Bretton Woods.
SAN FRANCISCO—ExpoTV, an online destination for consumer-generated product reviews, has selected Racepoint Group as its agency of record. ExpoTV will work with Racepoint to deploy a re-branding campaign and launch its new website.
SILVER SPRING, MD—Strategic Communications Group has been selected as PR agency of record for Techbooks, a leader in integrated content transformation solutions. Strategic will provide market intelligence and business development services to support the company’s business priorities.
NEW YORK—Kitchen Public Relations, a corporate media relations firm, has added four companies to its roster of clients: Mercator Risk Services, the independent wholesale insurance broker; Scottrade, the online investment brokerage firm; SNL Financial, a leading sector-focused provider of business information; and Tangerine Wellness, a corporate weight-management program for self-insured employers.
LOS ANGELES—5W Public Relations Los Angeles has added three accounts: Fannie Mae Foundation, QD3 Entertainment and ACCESS 360 Media.