Account News in Brief (October 18, 2010)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News in Brief (October 18, 2010)

Trilantic Capital Partners has appointed CJP Communications in New York and London to handle public relations, plus new business successes for KCSA, 5W and Krupp Kommunications.

Holmes Report

NEW YORK—Trilantic Capital Partners has appointed CJP Communications in New York and London to handle public relations for the firm. Trilantic, formed following a management buyout from the Lehman Brothers estate, is a $4 billion private equity fund. The appointment follows CJP’s addition of the OppenheimerFunds business in August, Marathon Capital (formerly with Brunswick Group) in September, and the Trilantic business earlier this month.


NEW YORK—The Buzz Killers, creators of the Buzz Killer Card, a new patent-pending cell phone accessory that eliminates buzzing interference from audio devices, has retained KCSA Strategic Communications as its public relations agency of record. KCSA will launch the company and its product and implement a two-pronged communications campaign that will reach out to consumer media as well as the business and marketing community to leverage the Buzz Killer Card as a custom branding option for marketing, trade shows and corporate gifting.


NEW YORK—5W Public Relations has added Dr. Mitchell Chasin and the Reflection Center to its roster of health and wellness clients. Dr. Chasin and the Reflection Center focus on laser services such as hair removal, acne treatment, liposuction and tattoo removal.


NEW YORKThe Morris + King Company has been retained by Shuva Israel, a Jewish organization with synagogues, learning institutions and community service outreach to the needy in the U.S. and throughout the world. As agency-of-record, MKC will develop and execute a comprehensive public relations campaign on behalf of Shuva Israel to raise awareness of Shuva Israel and its founder Rabbi Yoshiyahu Yosef Pinto.


NEW YORK—Dr. Timothy Harlan, board certified Internist and creator of the Dr. Gourmet brand, has named Krupp Kommunications as public relations agency of record. K2 will provide brand management and consulting, as well as all national media relations to advance overall brand recognition for Dr. Gourmet. “We selected Krupp Kommunications because of its strong track record in health and wellness public relations,” says Harlan. “I am confident that it will help spread my message of the importance of healthy eating and living.”


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