LOS ANGELES—The Bohle Company’s interactive entertainment roster has added five new game clients in the last three months: Warner Bros. Interactive Entertainment, for the launch of the Justice League Heroes videogame, based on the D.C. Comics franchise; Left Behind Games for the upcoming launch of Left Behind: Eternal Forces, a real time strategy PC game based on the book series; Spellborn International, for the launch of The Chronicles of Spellborn, a massively multiplayer online role-playing game; NHN, an Asian company entering the U.S. market, for the upcoming launch of ijji.com, an online game destination; and Octopi, a developer of mobile and online games, for the launch of its first in-house game, PoxNora.
CLEVELAND—Sugardale Foods, a supplier of smoked and processed meats, has selected Northlich as its agency of record for integrated communications. Northlich will handle advertising, public relations and event coordination. Initial work will focus on a regional program promoting the expanded use of Sugardale ham in the Pittsburgh market. “Northlich has clear understanding of our business and provides an integrated approach that complements our goals and objectives,” says Kristin Clemmer, director of marketing for Sugardale. “Its geographical presence in Cleveland, Columbus and Cincinnati matches well with our regional marketing approach.”
NEW YORK—JB Cumberland Public Relations has been selected to introduce the Vollrath Company, the U.S. foodservice company, to the retail and consumer markets. Vollrath, which makes cookware, bakeware and serving equipment for the foodservice industry, has commissioned JB Cumberland for a retail trade media campaign. The consumer segment of the campaign will involve several overlapping projects including media outreach nationwide via the classic home and food media editorial channels, a media survey, and a food-centric guerrilla marketing program.
SAN FRANCISCO—The Bateman Group, an independent technology-focused public relations agency, has added four new clients, together representing more than $500,000 in annual revenue. The new clients include ATC-Onlane, an online auction company for buying and selling wholesale vehicles; ClearApp, which offers a model-based performance management solution for portal, J2EE, SOA and other composite applications; The Open Group, a vendor and technology-neutral consortium focused on open standards and global interoperability within and between enterprises; and Rimini Street, a third-party enterprise software support provider exclusively focused on the needs of Siebel, PeopleSoft and JD Edwards software licensees.
BOSTON—Greenough Communications has added NaviSite to its client roster. NaviSite is a provider of IT hosting, outsourcing and professional services for mid- to large-sized organizations. “We selected Greenough because the company presented the most creative and engaging campaign and recommendations,” says Doug Mow, vice president of marketing and product management at NaviSite. “Our partnership with Greenough will be integral to our continued success as we get word out about the evolution of NaviSite’s services.”
WAYNE, PA—Boyd Tamney Cross has added Communications Test Design, a leading independent telecommunications repair and logistics provider, to its client roster. Boyd Tamney Cross will provide comprehensive public relations services, including strategic communications planning, media relations, customer communications and trade show support.
NEW YORK—5W Public Relations has added five new clients, including CJM Fiscal Management; Fever Stimulation Beverage; Milkscreen; Hotenough.org; and Friends of the Orphans.