Account News In Brief (October 22, 2012)
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Holmes Report
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Account News In Brief (October 22, 2012)

New business for Racepoint, Goodman Media, Hill+Knowlton, Crosby, rbb, Fineman, R&J, Spector and 5W.

Holmes Report

BOSTON—Racepoint Group has added new digital consumer clients including Graphique de France, a design firm dedicated to innovation and creative design that reflects emerging trends; Catalina, the personalized digital media company behind customer offers for brands and retailers via online, mobile and social media channels; and Avery Dennison, a global leader in labeling and packaging materials and solutions.

NEW YORK—Goodman Media International has added six new clients representing a range of traditional and new media platforms, including Totally Mad, to spearhead media outreach for Mad Magazine’s 60th anniversary book; Vernon Hill, to develop and execute a publicity plan for Hill’s new book, Fans Not Customers; Bedtime Math, to increase brand awareness of and drive national attention to this national nonprofit; Next Avenue, to raise awareness of, a new online destination for Americans 50 years and older; Pioneers of Television, national promotional efforts for the third season of the television history series on PBS; and 4 Sunflowers Media, to launch several book series and build brand awareness.

NEW YORK—InterContinental Hotels Group, which owns and operates brands including Holiday Inn and Crowne Plaza, has selected Hill+Knowlton Strategies as its agency for corporate and brand PR in the Americas. Primary responsibilities will include corporate reputation and consumer brand PR for the Americas, with an initial focus on the US, and some digital tied to PR and earned media.

ANNAPOLIS, MD—Crosby Marketing Communications has been awarded a contract to provide strategic communications services for the Agency for Healthcare Research and Quality, office of communications and knowledge transfer, of the US Department of Health & Human Services. Under the contract, Crosby will create new communications strategies, tools and channels to reach AHRQ’s stakeholders, as well as evaluate program results.

MIAMI—rbb Public Relations was named agency of record for Arnstein & Lehr, one of the country’s oldest full service law firms. rbb will manage public relations for the law firm’s three Florida offices located in Miami, Ft. Lauderdale and West Palm Beach and will focus on achieving media relations results, positioning the firm’s attorneys as expert sources within their practice areas, supporting attorney’s individual business development goals and raising Arnstein & Lehr’s profile within the Florida business community.

SAN FRANCISCO—Fineman PR has added Redwood City, Calif.-based Guckenheimer, a premier on-site corporate restaurant management and catering company, and XL Construction, one of the top commercial builders in the Bay Area. Fineman PR will work with Guckenheimer on a brand awareness and media relations campaign and focus on crisis preparedness and training for XL Construction.

BRIDGEWATER, NJ—St. Francis Veterinary Center, one of the nation's leading veterinary specialty hospitals, has retained R&J Public Relations as its public relations agency of record. R&J will conduct a proactive public relations, media relations and social media program that includes a phased strategic approach designed to engage relevant local, regional and national audiences.

NEW YORK—Spector & Associates has been selected by Older Adults Technology Services o provide public relations and event management services in support of the grand opening of its Senior Planet Exploration Center and launch of an online community for older adults.

NEW YORK—5W Public Relations has added Gummybear International, responsible for the creation, development, and branding of animated entertainment properties, to its roster of consumer clients. The firm also added Norton, the parent company of Concert Vault, Wolfgang's Vault, Daytrotter, and Paste. 

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