Account News in Brief (October 27, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (October 27, 2008)

Kaldewei, one of Europe’s leading bathing fixtures companies, has named Gibbs & Soell agency of record in the United States; plus new business for Atomic PR, Coyne Public Relations, Ackermann PR and 104 West.

Paul Holmes

NEW YORK—Kaldewei, one of Europe’s leading companies for bathing fixtures, has named Gibbs & Soell Public Relations its agency of record in the United States.  Gibbs & Soell will work to promote the company’s bath tubs and shower trays to consumers and trade professionals. “As we strive to increase our footprint in the U.S. market, it was important for us to partner with a firm that understands consumers as well as the plumbing contractors, remodelers and builders who will specify our products,” said Martin Koch, chief communications officer, Kaldewei. “Gibbs & Soell was the right choice for us because of its long history in our industry coupled with a forward-thinking approach for supporting our communications goals.” 


LOS ANGELES—Atomic Public Relations has been selected as public relations agency of record for The Los Angeles County affiliate of Susan G. Komen for the Cure, the world's largest grassroots network of breast cancer survivors and activists. Atomic will provide communications strategy, PR services in print, broadcast, and online media, plus event management and related SEO, SEM, and digital video production. In addition, Atomic will also be responsible for helping fundraise, create awareness campaigns, orchestrate local events and spearhead the Los Angeles affiliate's flag ship event, Race for the Cure.


PARSIPPANY, NJ—Coyne Public Relations has been selected by the Johnson School at Cornell University to serve as its agency of record to increase awareness of the Johnson School as a world-class graduate business school and provide strategic counsel and professional communications services.


KNOXVILLE, TN—Several new clients have selected Ackermann PR for strategic counsel and marketing communications services. New clients include Honeywell’s Kansas City plant, which assembles and manufactures components for national defense systems and which retained Ackermann to re-brand its Work For Others program and develop and implement a strategic marketing communications plan; OXEA, one of the world’s largest suppliers of oxo-products such as chemical basic elements, olefin derivatives and specialties; and Digital Solutions, which is designing, developing and testing a wireless controller for electrical energy management.


DENVER—104 West Partners, a strategic communications firm specializing in innovative technology companies, has been named agency of record for  Venture Capital in the Rockies (VCIR Winter), the largest and longest running capital conference in the Rocky Mountain region.


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