Account News In Brief (October 3, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (October 3, 2011)

Account wins for MWW, Environics, Trevelino/Keller, BrandLink Communications, Workhouse and JS2.

Holmes Report

NEW YORK—MWW Group has been selected as agency of record for Coinstar, a leader in automated retail solutions. Coinstar serves consumers via approximately 33,300 redbox self-service DVD kiosks and 18,900 Coinstar coin-counting kiosks. As corporate communications agency of record, MWW Group will partner with Coinstar to elevate the company's profile as the automated retail industry leader. According to Marci Maule, public relations director of Coinstar, MWW “demonstrated an understanding and enthusiasm for our business that will help us communicate the power of our brands, strength of our partnerships and drive for continued innovation in automated retail."

WASHINGTON, DC—Medical Predictive Science Corporation, a medical device company that develops predictive technology to detect imminent, catastrophic illness, has hired Environics Communications as its new public relations agency. Environics is implementing a national awareness campaign for MPSC’s Heart Rate Observation System, also known as the HeRO monitor. The firm’s efforts will include promoting this medical technology to the trade, consumer and business media. The agency will also help develop marketing communications materials, including website copy, for MPSC.

ATLANTA—Innovolt, a leader in intelligent electronics protection, has retained Trevelino/Keller to help launch the company and manage its full service public relations and social media needs. Trevelino/Keller is serving Innovolt with a full service public relations program including analyst and media relations and social media strategy and execution.

NEW YORK—BrandLink Communications, a full-service media relations, marketing and special events agency, has been retained by Voli Light Vodkas, a low calorie vodka with natural flavors, to serve as its agency of record. The account will be led by BrandLink Communications’ consumer goods and lifestyle teams.

NEW YORK—Workhouse has been selected by Manhattan's Doughboy Bake Shop as agency of record. Workhouse will develop integrated promotional campaigns, including international endeavors, and will execute a comprehensive public relations plan for project publicity, charitable initiatives and special events.

LOS ANGELES—JS2 Communications has signed Queens Theatre in the Park for press representation. The account will be run out of the agency’s New York office.
 

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