Account News in Brief (October 30, 2006)
Charting the future of public relations
Holmes Report
CEO

Account News in Brief (October 30, 2006)

NeuroLogica, a neuroscience-based medical imaging company that has developed the first portable and cordless Connecticut scanner, has selected Racepoint Group as its agency of record.

Paul Holmes

WALTHAM, MA—NeuroLogica, a neuroscience-based medical imaging company that has developed the first portable and cordless Connecticut scanner, has selected Racepoint Group as its agency of record.   NeuroLogica will partner with Racepoint to augment market awareness of the company as a leader in the medical imagery equipment industry. “As a company, we’re committed to bringing greater global access to quality mobile imaging,” says Eric Bailey, CEO of NeuroLogica. “We required an agency that possesses a deep understanding of the markets we serve, as well as the expertise to stay abreast of rapidly changing medical technology.  Racepoint’s team comes to us with years of experience helping emerging companies establish a leadership position in their respective markets.”

NEW YORK—Lime public relations + promotion, the public relations subsidiary of Kirshenbaum + bond that earlier this year acquired Jericho Communications and agency of record for TCBY, which is owned by Mrs. Fields Famous Brands, has been selected to extend its services to the Mrs. Fields cookie brand for the launch of the first-ever redesigned Mrs. Fields store. Lime was also recently named agency of record for The Cosmopolitan Resort and Casino in Las Vegas, scheduled to debut in 2009.

NEW YORK—Abelson Group, which specializes in the telecommunications and technology industries, has been selected as PR agency of record for New York-based MindMatics and Washington, D.C.-based Hook Mobile. Abelson is responsible for U.S. media and analyst relations for MindMatics, a leading provider of mobile services, including thought leadership programs, messaging and positioning and event marketing. Hook Mobile, which focuses on delivering mobile collectible content and sharable digital assets, has hired Abelson Group to launch it and develop visibility and credibility for its services via media and analyst relations, tours and event support.

BALTIMORE—Warschawski has been retained by getintegrated as its agency of record.  Headquartered in Baltimore, getintegrated is a full-service business process outsourcing solutions provider focusing on human resources administration. Warschawski is responsible for handling all marketing communications activities including strategic planning, branding and media relations.

BOSTON—Greenough Communications has added Idiom Technologies to its national roster of clients. Idiom is working with Greenough to increase awareness of the company and its offerings nationally.

DENVER—LeGrand Hart has added several new clients, including OxiClean Detergent, Lifeline Therapeutics, Supercar Life, GeoEye, Trust Company of America and GroupSystems.

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