LOS ANGELES—Japanese personal computer manufacturer VAIO Corp. and its sales and operations partner Transcosmos America, have enlisted Grayling to relaunch the brand and a new line of products in the United States. VAIO, formerly a division of Sony Corp., plans to release its tablet/laptop VAIO Z Canvas nationwide this October. Grayling previously helped launch Sony's first tablet.
RALEIGH, NC—French/West/Vaughan has been selected by the Veteran Golfers Association to provide public relations and sponsorship support for its 2015 VGA National Championship. FWV will generate support for championship among key media, business leaders and public officials and will handle event positioning, sponsorship support and media relations campaign activations.
ATLANTA—Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will lead strategic PR initiatives for Salesfusion, a leading provider of marketing automation technology for mid-sized businesses. Salesfusion tapped Arketi to build a public relations strategy, develop case studies, execute a media relations program targeting key media, and drive thought leadership content through bylined articles, awards and analyst relations.
CORAL GABLES, FL—Cheryl Andrews Marketing Communications, which specializes in the travel, hospitality, luxury and real estate markets, has been appointed the PR agency of record for Viceroy Anguilla, a five star resort. CAMC will develop and implement a campaign that targets key markets across North America, drawing on its relationships with influencers in the print, digital and social media spheres.
SANTA MONICA, CA—Phelps, an integrated marketing communications agency, has added three new clients: Learn4Life, Natrol and Ryze Capital Partners. Phelps will support each client’s brand strategy through paid, earned and owned media.
NEW YORK—Nancy J Friedman Public Relations has signed Li-Lac Chocolates, a Manhattan chocolate house, to announce the opening of its third Manhattan store at 162 Bleecker Street. NFJPR will promote Li-Lac Chocolates’ Grand Opening and provide integrated marketing communications support for the online store, brick and mortar destinations and brand overall.=
NEW YORK / PORTLAND, OR—Lane has added three new clients: Portland Roasting Coffee is a specialty coffee roaster; Regal Springs Tilapia, a sustainable, international producer and supplier of tilapia based in Miramar, Fla.; and Steaz, a brand of natural, organic and fair trade green tea-based beverages.
NEW YORK—M2M PR & Partnerships has added THIEL Audio, Lion Heart Autographs, The T.J. Martell Foundation 40th Anniversary, Van Eaton Galleries and the Brumley Music Company to its roster. The agency will provide PR and innovative marketing support to build brand awareness and media placement worldwide for each new client.
TAMPA—Fetching Communications, a PR and marketing agency exclusively serving the pet and veterinary industries, has added new clients including Veterinary Practice Partners; VetSpecialists.com; Yabozi Products; and Voyce Pro.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.