Account News in Brief (October 6, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (October 6, 2008)

rbb Public Relations named agency of record for BankAtlantic, plus new business for PAN Communications, Rogers & Cowan, Airfoil, GroundFloor Media, March Communications, R&J Public Relations, and Travers Collins & Company.

Paul Holmes

MIAMI—rbb Public Relations was named agency of record for BankAtlantic, one of Florida’s largest financial institutions with over $6 billion in assets and more than 100 locations across the state. rbb will develop and implement a comprehensive public relations campaign for BankAtlantic, encompassing a wide range of brand awareness, consumer education and community outreach initiatives. According to BankAtlantic president and CEO Jarett Levan, the company selected rbb for its results-driven, brand building programs.


ANDOVER, MA—PAN Communications has been named the agency of record for DiCicco Gulman & Company, which specializes in the accounting and financial matters of closely held companies and high net worth individuals, with particular expertise in servicing clients in the real estate, professional services, manufacturing, retail, and wholesale/distribution industries. PAN’s work will incorporate both traditional and social media. The firm will focus mostly on media to help expand DGC’s brand regionally; and on core practice areas including their commercial business, commercial real estate, high net worth, architecture and engineering and litigation practices. PAN will also focus on thought leadership, awards, podcasts and blogs.



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