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Account News In Brief (October 7, 2013)
Holmes Report
Holmes Report
News and insights from the global PR industry

Account News In Brief (October 7, 2013)

New business wins for Goodman Media, Buffalo, French/West/Vaughan, Workhouse, and M&C Saatchi.

Holmes Report

NEW YORK—Goodman Media International has added six new clients: The Buoniconti Fund to Cure Paralysis, to raise awareness for its 28th annual Great Sports Legends Dinner; the Charles H. Revson Foundation, for the first-ever New York City Neighborhood Library Awards; Macmillan Children’s Publishing, for the promotion of I’d Know You Anywhere, My Love by Nancy Tillman and Cool Creations in 35 Pieces by Sean Kenney; Mailman School of Public Health at Columbia University, for thought leadership; NCC Media, to support trade and consumer business efforts; and SmartPower, for raising national visibility and thought leadership.

VIENNA, VA—Buffalo Communications, a specialist in golf, sport and lifestyle marketing communications, has been selected to spearhead a comprehensive golf and real estate public relations program for Cordillera Ranch, a private community outside San Antonio and minutes from historic Boerne, Tex.

RALEIGH, NC—New York Giants’ starting safety Ryan Mundy has selected Raleigh-based French/West/Vaughan as his public relations, marketing and endorsement agency of record. FWV will work with Mundy to develop his brand, maximize business opportunities and increase his social media presence.

NEW YORK—Workhouse has been selected as public relations and marketing agency of record for Genesis Publications, Fine Limited Editions since 1974, and the launch of TRANSFORMER, a signed, limited-edition book by Lou Reed and Mick Rock. The firm will direct a program to bring branded visibility to Transformer domestically, including media and trade relations, and national and local market consumer cultivation.

NEW YORK—GlassesOff has retained M&C Saatchi PR to lead a global public relations campaign as part of its anticipated product launch in Q4. 

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