Account News In Brief (October 8, 2012)
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Holmes Report
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Account News In Brief (October 8, 2012)

New business success for Ogilvy, Cohn & Wolfe, DiGennaro, PAN, Innocence USA, Arketi, Trylon SMR, and 5W.

Holmes Report

SAN FRANCISCO—Ogilvy Public Relations has been selected as the agency of record for four companies across diverse sectors of biorefining, LED lighting, clean water and component buildings. Account work for Lunera, Ostara, Project Frog and ZeaChem will be run by teams from Ogilvy PR West, which is headquartered in San Francisco and also includes offices in Los Angeles, Sacramento and Denver. The firmwill support communications strategy, message development and influencer outreach.

NEW YORK—Cohn & Wolfe has committed to delivering pro-bono services as agency of record for the Children’s Health Fund, an organization dedicated to providing mobile-based pediatric medical care to children in need across the United States. Cohn & Wolfe will deliver a range of integrated programming, including creative, digital and advertising, to address the crisis facing many of the nation’s children who do not receive proper medical care.

NEW YORK—DiGennaro Communications has added Feld Entertainment, a leading producer of live family entertainment, to its client roster.  DGC will be responsible for regional PR efforts on behalf of Feld’s wholly owned Ringling Bros. and Barnum & Bailey property for the New York Metro area. DGC will begin planning and publicizing the New York/Tri-State-area leg of the circus’ tour taking place in March 2013.

BOSTON—PAN Communications, a public relations and digital media firm with expertise in technology, consumer and healthcare industries, has added CloudBees, the java platform as a service (PaaS) company, to its client roster. Along with digital and traditional media relations, PAN has been tasked with strengthening corporate visibility, messaging and thought leadership. Most immediately, PAN will be working to drive CloudBees’ presence at the JavaOne Conference at Oracle OpenWorld.

HUNTINGTON BEACH, CA—FootJoy, a golf shoe and glove brand, has selected Innocean USA, a full-service advertising agency, for a rebranding campaign. The agency will be responsible for developing new broadcast, digital, mobile and social marketing to relaunch the FJ brand under its new moniker and tagline: "FJ. The Mark of a Player."

ATLANTA—Arketi Group has been selected by High Tech Ministries, a non-profit organization that seeks to lead people in the Atlanta technology community into a “relationship” with Jesus Christ, as its official digital marketing sponsor.

NEW YORK—Trylon SMR has been selected by Streamworks International, an online video news specialist, as agency of record for US media relations.

NEW YORK—5W Public Relations has added digital music distributor TuneCore to its roster of corporate clients.

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