PARSIPPANY, NJ—Coyne Public Relations has been named public relations agency of record for Beam Suntory’s portfolio of tequila brands, including Sauza Tequila, Hornitos Tequila and the newly launched Sauza 901 Tequila. The partnership marks an expanding relationship between the premium spirits company and Coyne PR, which has served as agency of record for the company’s Skinnygirl Cocktails since 2012. The agency’s responsibilities include strategic media relations, product launches, special events, spokesperson management and influencer campaigns.
EAST RUTHERFORD, NJ—Red Lobster has awarded its public relations business to MWW following its separation from restaurant holding company Darden in July. MWW will handle corporate communications, executive visibility, issues management and brand positioning for Red Lobster.
NEW YORK—Lou Hammond & Associates has added new clients for public relations, digital marketing and positioning: GROHE America, a leading manufacturer of premium kitchen, bath and shower fixtures; Uniters North America, the North American arm of a global manufacturing concern and leader in the furniture protection products industry; and The Haunted Attraction Association, the official association of the haunt industry.
BOSTON—PAN Communications has added two new clients: Falcon Social, an enterprise social media management company that will draw on PAN’s expertise in enterprise and cloud technology and global networking, and 908 Devices, a pioneer of purpose-built analytical devices for chemical analysis, that will work with PAN to expand into new markets such as life sciences while highlighting recent company momentum.
OAKLAND, CA—Set to open October 2014, plank has chosen Andrew Freeman & Co. as its agency of record. AF&Co. will help the energetic restaurant, beer garden and entertainment destination prepare for its grand opening by providing complete public relations and marketing support.