NEW YORK—Porter Novelli has been appointed to the agency roster of Treo Solutions, a leading healthcare data analytics company that develops payment models, population health management logistics and predictive analytics for payers, providers and government. The agency has been charged with helping increase awareness about the approach Treo takes to healthcare data analytics. The business will be led from Porter Novelli’s New York office.
BRIDGEWATER, NJ—The Women’s Center for Entrepreneurship Corporation has selected R&J Public Relations as public relations agency of record for its “We’re Storming Back” Hurricane Sandy Disaster Relief Program. R&J will create a public relations, media relations, and social media campaign that publicizes and promotes the WCEC’s business training programs for small business owners and employees.
SAN FRANCISCO—Fineman PR has added luxury camping company Shelter Co. and Dale Scott & Company, one of California's leading K-14 financial advisory firms. Fineman PR also recently completed project assignments for Colorado-based High Mountain Institute and Massachusetts-based Overland Company, both wilderness and adventure education providers.
ATLANTA—Brandware Public Relations has been selected to support brand and corporate public relations for the North American division of aap3, a UK-based technology services and recruitment company with operations in 30 countries.
NEW YORK—Workhouse has been selected as public relations agency of record by B Michael America, the American couturier and ready-to-wear designer. Workhouse will handle the B Michael America Mercedes-Benz Fashion Week Spring 2014 Collection debut at Lincoln Center in September.