Account News In Brief (September 14, 2015)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (September 14, 2015)

New business success for Landis, French/West/Vaughan, Nancy J Friedman, Bullman+Baum, Duff & Shanley, Crosby, Strategic Objectives, Fish, Bob Gold, Chic Influence.

Holmes Report

SAN FRANCISCO—Landis Communications has added new clients including On Lok, a nonprofit organization providing health and well-being services to the elderly and critically ill, which hired LCI to drive brand awareness, partnerships, new clients, visitorship and donations; 399 Fremont Street, a new real estate development; The Shanti Project, a nonprofit, dedicated to the well-being of people living with life-threatening illnesses, which retained LCI to manage communications around its merger with PAWS (Pets Are Wonderful Support); and Art Silicon Valley San Francisco.

RALEIGH, NC—French/West/Vaughan has been selected by technology integration company K4Connect to provide public relations support for its debut platform, K4Community.

NEW YORK—Nancy J. Friedman Public Relations has been named agency of record for Canyon Ranch. The agency will oversee integrated marketing communications for Canyon Ranch destinations: Tucson, Az.; Lenox, Mass.; SpaClub, Las Vegas; SpaClub at Sea luxury fitness centers aboard Regent Seven Seas Cruises; new properties on the horizon.

NEW YORK—Bullfrog + Baum, the award-winning hospitality marketing firm, has been named agency of record for Washington, DC-based restaurants Ripple and Roofers Union. Bullfrog + Baum will focus on promoting and expanding national recognition of both restaurants, while elevating the profile of executive chef Marjorie Meek-Bradley.

PROVIDENCE, RI—Duffy & Shanley has added jewelry brand Luca + Danni to its client roster. The firm will oversee a strategic public relations and digital campaign designed to deepen brand affinity and generate national awareness.

ANNAPOLIS, MD—Crosby Marketing Communications has been selected by Sheppard Pratt Health System to provide strategic marketing services and help build the awareness and impact of its growing continuum of specialized mental health services. The campaign will include a heavy emphasis on search engine marketing and optimization, digital promotion, and direct response advertising.

TORONTO, ON—Strategic Objectives has been named PR agency of record for DMTI Spatial, a Canadian market leader in location based information and data quality. The agency will collaborate with DMTI Spatial to build brand awareness for the company and its technology solutions.

HOLLYWOOD, FL—Fish Consulting, a communications firm specializing in franchise public relations, has added four new clients to its growing roster, including Kids ‘R’ Kids Learning Academies, World of Beer, Great Clips and Tin Drum Asiacafé.

SANTA ANA, CA―TVGear, a new digital store for home theater and high-fidelity television accessories, has selected Bob Gold & Associates to lead its PR activities and help launch its new site,

NEW YORK—Chic Influence, which specializes in US Hispanic and mainstream marketing, has signed celebrity fashion stylist Irma Martinez. Chic Influence will be responsible for developing and executing a strategic growth plan for Martinez as a national fashion expert.

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