Account News In Brief (September 16, 2014)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (September 16, 2014)

New business success for Coyne, Lane, Cognito, Pollack, Fineman, Antenna, Morgan, Calypso, Diffusion, Kemper Lesnik, M&C Saatchi, Driven.

Holmes Report

PARSIPPANY, NJ—Coyne has been selected by Columbia Business School as its agency of record to provide strategic public relations counsel as the School works to further its new positioning, “At the Very Center of Business,” introduced last fall. According to Chris Cashman, director of public relations for Columbia Business School, “Coyne has a keen understanding of the complexities and trends shaping the global news cycle and impacting the business education marketplace.”

PORTLAND, OR—Lane has been named public relations agency of record for Balanced Body, a leading resource for Pilates and mindful movement equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. Lane has been engaged to introduce the brand to a larger national audience and drive sales as the company launches new products. The work will include national and regional media, blogger and influencer outreach with a consumer/lifestyle, fitness and wellness focus, as well as thought leadership, digital marketing and social media programs.

NEW YORK—Financial services specialist Cognito has been selected by Money20/20 as agency of record for this year’s event, a leading gathering of innovators in the evolution of commerce and digitization of money. Cognito will facilitate media partnerships, conduct media outreach and support exhibitors, speakers and sponsors from a press perspective in advance of the event and will manage all media related activities onsite.

NEW YORK—The Pollack PR Marketing Group has been retained by Carrington Holding Company as its agency of record. PPMG will create an integrated marketing and public relations campaign to help grow Carrington’s connectivity in the residential real estate sector and accessibility to consumers and associated financial institutions nationally.

SAN FRANCISCO—Fineman PR has added five new clients, including the National Marine Manufacturers Association, The Pacific Companies, Lynmar Estate, Roadhouse Winery and the Athletic Heart of San Francisco.

SAN FRANCISCO—Antenna's energy technology practice has won six clients over the last six months, in sectors, ranging from solar to storage, air pollution control and efficiency: ClearSign Combustion Corporation, Ecoppia, Nexant, OneEnergy Renewables, SolarEdge, and Stem.

IRVINE, CA—Pieology, the pioneer in the fast casual artisanal pizza sector, has named Morgan Marketing & Public Relations its public relations agency of record. The firm will provide a wide scope of communications strategy and media relations services to tell the story of Pieology’s hand-crafted, custom pizzas and will communicate Pieology’s vision to inspire guests to make a difference in their communities and spread goodwill.

PORTSMOUTH, NH—Calypso Communications has been providing communications services to two renewable energy firms, completing an interactive video and animation project for Iberdrola Renewables and writing Pattern Energy’s first annual report for shareholders.

NEW YORK—CyberLink, the global multimedia software company behind the PowerDVD and PowerDirector brands, has appointed Diffusion as its new agency of record to handle integrated PR efforts in the US market. The campaign will focus on bringing CyberLink’s new and expanding product portfolio, from mobile apps to cloud services, to the forefront of consumer and prosumer media outlets.

CHICAGO—Whitney Young High School and Simeon High School are teaming up with KemperLesnik, a public relations, sports marketing and events agency, to bring the top high school basketball programs to Chicago for the 2014 and 2015 Chicago Elite Classic. KemperLesnik will be responsible for game management and operations for the event in addition to sponsorship and group ticket sales.

NEW YORK—M&C Saatchi Sport & Entertainment has been named by Harlem RBI to manage public relations, events and talent relations for its inaugural celebrity golf charity event, the Harlem RBI Celebrity Golf Classic.

COSTA MESA, CA—Driven Public Relations has been selected to partner with Renovo Motors, makers of a high performance all-electric supercar, to launch the Renovo Coupe.
 

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