Account News in Brief (September 17, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (September 17, 2007)

New business successes for Financial Relations Board, JS2, French/West/Vaughan, and PFS Marketwyse.

Paul Holmes

CHICAGO—Financial Relations Board has added three companies to its client roster. The firm was hired to help Advanced Life Sciences articulate its clinical and commercialization strategy to the Street. Cole Companies retained FRB to provide comprehensive financial communications support. And the firm was hired to help AmeriCredit with its messaging and positioning to differentiate the company from other sub-prime lenders.

LOS ANGELES—JS2 Communications has been named agency of record for Ivy Academia, an independent entrepreneurial charter school in the Los Angeles Unified School District. JS² will oversee all public relations activities, with emphasis on media relations and the expansion of schools into additional cities in the U.S. The account will be led out of the firm’s Los Angeles office

RALEIGH, NC—French/West/Vaughan has been selected by Safe Traveler, a travel and safety Web site and clearinghouse of travel information available, to provide public relations counsel and media relations support to generate brand recognition and drive traffic to the company’s website.

TOTOWA, NJ—PFS Marketwyse, an integrated marketing firm, has been chosen to provide public relations and marketing communications services to MTI Information Technologies, a leading provider of data-driven pharmaceutical marketing solutions. PFS Marketwyse will manage MTI’s media relations and implement awareness initiatives designed to highlight the company’s position as a leader in pharmaceutical, direct-to-physician marketing. The firm will also develop MTI’s marketing collateral to reflect the company’s recently launched new brand.

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