NEW YORK—Kwittken has been named North American public relations agency of record for Pantone, provider of professional color standards for the design industries. The company has tasked Kwittken with executing an integrated public relations program that aligns Pantone with design-minded audiences and further promotes Pantone's color intelligence, products and trend forecasting reports, such as the bi-annual Pantone Fashion Color Report, and the Pantone Color of the Year.
WASHINGTON, DC—GYMR Public Relations has added several new clients, including The Advisory Board Company (to provide ongoing communications support for an organization that partners with more than 3,300 hospitals and health systems to improve healthcare delivery); Child Life Council (to rebrand the association and reposition the profession); Kate B. Reynolds Charitable Trust (ongoing communications support, media relations and strategic counsel); Physician Advocacy Institute (communications planning and tactical support); and the Society to Improve Diagnosis in Medicine (to build a coalition and conduct a national outreach campaign to address diagnostic errors in medicine).
NEW YORK—Corbin-Hillman Communications has added three new clients to its AOR roster: GoViral’s Diply.com, a social/entertainment/news platform; Zazen Bear, a new lifestyle brand incorporating Zen meditation ideals into all of its designs and products; and Tommy John, a men’s clothing brand.
SAN FRANCISCO—The Blueshirt Group, an investor relations and media relations firm, has hired Sarah Segal as director, media relations and corporate marketing. Segal joins Blueshirt with experience producing for 20th Century with Mike Wallace and the award winning NBC News Special Reports and on-camera TV reporter for stations in New York and California. Prior to Blueshirt, she served as director of corporate communications for Blueshirt client CafePress,
NEW YORK—CRC, a New York-based public relations agency specializing in fashion and beauty brands, has been named the agency of record for Nicole Andrews Collection, an upscale fashion apparel line designed by actress Nicole Andrews, known for appearances in Lovelace, Homefront, and How I Met Your Mother, and her mom Donna. CRC will focus on increasing the collection’s visibility in regional and national outlets.