Account News in Brief (September 22, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (September 22, 2008)

John Bailey & Associates has added Detroit Fashion Week, plus new business for Arketi Group, PondelWilkinson, and Rose Communications.

Paul Holmes

TROY, MI—John Bailey & Associates has added a new client, Detroit Fashion Week, currently in its fourth year of bringing together the greater Detroit region’s fashion and arts communities, celebrating the beauty and innovation created by local artists and designers. JB&A will work closely with Heath and Detroit Fashion Week to promote the event to local and national news outlets. JB&A will handle public relations, branding and marketing for the event.


ATLANTA—Arketi Group has been selected as public relations agency of record for Definition 6, one of the Southeast's largest full- service interactive agency and consulting firms. Definition 6 offers a range of services, from online advertising and interactive marketing strategy to web design and social media. Arketi will promote Definition 6 as a thought leader in interactive marketing and technology, leveraging the company's reputation to build even more awareness among its business-to-consumer and business-to- business target audiences.


LOS ANGELES—SinoHub, a Los Angeles-based holding company whose primary asset is SinoHub Electronics Shenzhen in the People's Republic of China, has engaged PondelWilkinson for corporate and investor relations services. PondelWilkinson will assist SinoHub, which recently became a publicly traded company in the

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