HOLLYWOOD, FL—Fish Consulting, a communications firm specializing in franchise public relations, has added Mr. Rooter, Glass Doctor, Aire Serv, Mr. Appliance and Rainbow International to its client roster. The five brands are part of Dwyer Group, an industry leader with 11 service-based franchise organizations under its holding that provide a diverse array of specialty services. Fish will build consumer awareness through national and local public relations, as well as support each brand’s franchise development and recruitment efforts.
LOS ANGELES—Olmstead Williams Communications, a business-to-business public relations firm specializing in technology, healthcare and professional services, has been retained as the agency of record for TaskUs, the world’s leading customer support outsourcing company for rapidly growing startups. The firm also has been retained for the national expansion of BankWork$, an eight-week, free training program that places low-income young adults in jobs in the banking industry.
BOSTON—FleishmanHillard has made a yearlong commitment for its Boston office to provide pro bono communications strategy, public relations and social media services on behalf of the Cambridge Weekend Backpack Program, which aims to assist low-income families by providing children with nutritious meals during weekends and school breaks.
SAN DIEGO—KCD PR, a San Diego-based public relations and content marketing firm, has been named PR agency of record and a member firm of the San Diego Cyber Center of Excellence, a non-profit dedicated to accelerating the regional economy by promoting alignment and collaboration within the cyber community. KCD PR will work with CCOE to build awareness and visibility throughout the San Diego region.
NEW YORK—Magrino has added the Willis Tower, the iconic Chicago skyscraper, as a client.