Accounts News in Brief (October 29, 2007)
Charting the future of public relations
Holmes Report

Accounts News in Brief (October 29, 2007)

New business successes for Jackson Spalding, JSHA, Trylon SMR, Racepoint Group.

Paul Holmes

ATLANTA—Jackson Spalding has added five new accounts. In the consumer sector, Jackson Spalding will handle six new market launches for Atlanta-based Bagster USA, which provides an innovative solution for refuse disposal. The firm also will handle media relations for Touchstone National Bank, a full-service bank based in Duluth, Ga. In the not-for-profit sector, The Boys and Girls Club of Metro Atlanta hired Jackson Spalding’s JS Creative to create its annual report; Justice Served, an alliance of court management and justice experts, hired Jackson Spalding for speech-writing and podium booking; and the firm has signed on to promote the 16th annual MAX Awards, presented by Georgia State University’s J. Mack Robinson College of Business Department of Marketing and the Atlanta Business Chronicle. 

CHICAGO—JSH&A Public Relations has been elected as a partner in IPREX, the worldwide corporation of independent public relations firms. With a focus on creative brand-building and consumer/lifestyle marketing PR, JSH&A complements the existing IPREX partner in Chicago, Serafin & Associates, a full service firm specializing in corporate communications, public affairs and crisis communications.

NEW YORK—Trylon SMR has been selected by AzoogleAds as agency of record to handle all its media relations requirements. AzoogleAds is an end-to-end online marketing solutions provider for advertisers, publishers, and online affiliates. 

WALTHAM, MA—Sonus Networks, a leading provider of next-generation IP voice infrastructure solutions, has selected Racepoint Group as its public relations agency of record. Racepoint Group will provide national business, trade and digital media relations support.

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