KNOXVILLE and WASHINGTON, D.C.—Tennessee public relations firm Ackermann PR and Washington public affairs shop Dittus Communications have formed an affiliate relationship designed as the first step in building a strategic network of independent, mid-sized public relations firms.
The two firms have combined fee-based billings of around $12 million, and plan to focus their efforts initially in the Southeast and Southwest United States.
“We believe there is an excellent opportunity for firms our size and shape to successfully compete with the ‘mega-firms,’ offering in-depth marketplace knowledge, senior-level consulting expertise and quick response time to national clients,” said Gloria Dittus, president and CEO of Dittus Communications, which offers issue advocacy, coalition building, branding/positioning, media relations and marketing communications services to clients in the technology, energy, financial services, transportation and food industries.
Adds Cathy Ackermann, president and CEO of Ackermann PR, “We see this as a foundational step for not only better servicing our expanding client base with a depth and breadth of resources that rival the large, publicly traded PR firms, but also for adding selected affiliate partners in other key cities over the next couple of years.”
Ackermann is a full-service, integrated marketing communications firm headquartered in Knoxville with branch offices in Dallas and Nashville. In addition to media relations, services include market research, strategic marketing planning, crisis communications, investor relations and business-to-business and business-to-consumer marketing and advertising campaigns.