SANTA MONICA—Dan Orsborn, former head of the Los Angeles office of Porter Novelli, has been named senior partner and head of a new public relations practice at SelectResources International, a management consulting firm that specializes in advertising agency searches.
Orsborn’s division will serve SRI’s Fortune 500 clientele providing public relations agency review management, consultation on compensation and client/agency relations, as well as agency training on new business best practices.
“Dan’s twenty-six years in the public relations industry provides us with an in-depth understanding of the public relations process, as well as the agency landscape,” said SRI president Catherine Bension. “His leadership will be invaluable as we cultivate a growing desire on the part of marketers to raise the level of professionalism of the PR agency review process.”
Orsborn has run the regional offices of two top ten global public relations firms: Porter Novelli Los Angeles and Edelman Worldwide San Francisco. He also co-founded and built one of San Francisco’s largest independent PR firms, The Orsborn Group.