NEW YORK—Fleishman-Hillard appointed Steve Hardwick, former president of WPP-owned advertising agency Grey Group, as general manager of its New York office and president of its Eastern region, which includes offices in Boston and Cleveland. Hardwick also joins the Fleishman-Hillard senior management committee, which is responsible for the firm's strategic direction.
"Our goal is to be the most complete communications firm in the world," said Dave Senay, president and CEO of Fleishman-Hillard. "That means working effectively across all communications platforms in an integrated way that moves people to act.” He cited Hardwick’s digital background and “a diverse history that ranges from educator to filmmaker.”
His background includes working in global holding companies, large international agencies, and multichannel creative boutiques. In addition to his communications career, he co-wrote and co-produced "The Shovel," starring Academy Award nominee David Strathairn, which won the 2006 Tribeca Film Festival Award for Best Narrative Short Film.
Hardwick joined Grey from creative boutique Strawberry Frog and earlier spent three years at the Interpublic Group of Companies overseeing Bank of America Enterprise, as chief operating officer and managing director. Earlier, he held positions at Bozell and Bates Worldwide.
Hardwick's most recent accomplishment was leading the successful New York/New Jersey bid for the Super Bowl in 2014, working directly with the owners of the New York Football Giants and the New York Jets on all aspects of the pitch presentation, from the overarching strategy to all concepts, copy, art direction and all creative execution.
Hardwick succeeds Nancy Seliger, who was promoted to executive vice president for global client relations earlier this year.