Ad Council Taps Environics for Youth Voting Campaign
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Ad Council Taps Environics for Youth Voting Campaign

Following a competitive review, The Advertising Council has hired Environics Communications to provide public relations support on a new national public service advertising campaign designed to encourage young adults to vote.

Paul Holmes

WASHINGTON, D.C.—Following a competitive review, The Advertising Council has hired Environics Communications to provide public relations support on a new national public service advertising campaign designed to encourage young adults to vote. The multimedia campaign on behalf of the Federal Voting Assistance Program is scheduled to launch this summer in an effort to engage young adults in mid-term elections this fall.

Environics will develop and implement a comprehensive public relations program to support and extend the PSA messages to the campaign’s target audience, young adults 18-30 years old.

“Environics impressed us with its creativity, established track record in promoting a range of social causes to consumers and its demonstrated focus on delivering measurable end results,” says Susan Jacobsen, vice president of corporate communications for the Ad Council.

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