MIAMI—adidas, the world’s second-largest manufacturer of sportswear goods and the leading soccer brand in terms of market share and net sales, has selected The Jeffrey Group as its agency of record to provide public relations and experiential marketing services in Latin America. The firm will manage the account from its Miami headquarters and will help promote the adidas brand with pan-regional media relations and event coordination in key Latin American markets.
“adidas’ reputation was not created overnight, but it is a result of our long-term and passionate commitment,” says Alberto de Torres Lacroze, head of public relations for Latin America, adidas. “The Jeffrey Group’s similar dedication, passion and expertise in Latin America led us to select it as our agency.”
In addition to its Miami headquarters, The Jeffrey Group has offices in New York, Buenos Aires, Mexico City and São Paulo that provide marketing, communications and public relations services for top multinational companies. The firm also uses a Local Service Partner model to cost-effectively provide client service using the best talent available in multiple markets throughout Latin America and the U.S.