Adobe Hands Corporate Business to Weber
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Adobe Hands Corporate Business to Weber

The Weber Group has been named agency of record for the corporate public relations program of Adobe Systems, the second largest PC software company in the U.S. and maker of the popular Adobe Acrobat publishing software.

Paul Holmes

SAN FRANCISCO, February 22—The Weber Group has been named agency of record for the corporate public relations program of Adobe Systems, the second largest PC software company in the U.S. and maker of the popular Adobe Acrobat publishing software. Weber will provide business and financial media communication and public affairs support for the $1.2 billion company, working with vice president of public relations Kevin Burr.

The account will be led by Mark Bien, an executive VP in Weber’s Bay Area operations, who says the focus is on Adobe’s “third generation publishing” initiative, which it calls “network publishing,” rolled out late last year. 

According to Adobe president Bruce Chizen, “Network publishing will dramatically change the way content is created, managed, and delivered. Network publishing represents the third wave of publishing—following desktop and traditional Web publishing. It’s the era of creating visually rich, meaningful content that is managed and delivered reliably wherever the user wants, whether it’s a Web page, printer, cell phone, handheld device, PC or Internet appliance.”
Weber handled the introduction of the network-publishing concept on a project basis before being named agency of record. A&R Partners continues to handle Adobe’s product-related PR activities.

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