NEW YORK—The Advertising Research Foundation, a foundation dedicated to creating, aggregating, synthesizing and sharing knowledge about and for the advertising industry, has chosen Peppercom as agency of record to support its public relations activities. The Foundation and Peppercom will launch an aggressive communications campaign.
Peppercom will conduct an extensive thought leadership campaign to position the ARF as a forward-looking organization providing information that helps clients in their pursuit of a more effective marketing and advertising strategy. The media relations campaign will target key industry trade and general consumer press to build greater awareness for the ARF and its breadth of advertising and marketing information services.
According to Robert Barocci, president and CEO of the ARF, “We are partnering with Peppercom to elevate the ARF in the minds of marketing professionals as a ‘must have’ within the industry. We are confident that Peppercom is the best firm for the job due to its depth of media industry background and its track record of generating breakthrough programs for research intelligence firms.”