LOS ANGELES—JS2 Communications has added Le Pain Quotidien bakery café to its food and beverage division, which includes Lawry’s The Prime Rib, Ford’s Filling Station, Grace, Omni Hotel’s signature restaurant collection, and the fine-dining restaurants at Caesar’s Palace in Las Vegas, among others. JS² Communications will be responsible for national press outreach as well as media relations in the
LOS ANGELES—Corona, Cal.-based Hansen Beverage Company has named CarryOn Communication as the agency of record for its Hansen’s Natural and Hansen’s Sparkling Refreshment product lines. CarryOn will draw on its big brand experience to maintain Hansen’s leadership position in the rapidly growing natural beverage category. The agency will focus on driving consumer sales in Hansen’s core markets for the Sparkling Refreshment line while elevating awareness the umbrella brand among mass consumers.
AUSTIN—Valence Technology, an international developer of safe lithium phosphate energy storage solutions, has hired Rasky Baerlein Strategic Communications to develop and implement a strategic communications campaign designed to raise the profile of Valence’s brand and technology within target markets. Pierpont Investor Relations will continue to support
LOS ANGELES—Display Boys, a leading full-service retail solutions specialist, has selected The Pollack PR Marketing Group following a competitive bid that included both boutique and multinational agencies. PPMG will develop strategies geared to creating a branded national corporate communications footprint for Display Boys to bolster the company’s growing position as a leading, full-service retail solutions specialist. The agency will also seek out speaking opportunities, events, conferences and awards.
LOS ANGELES—¡Sorpresa!, America’s fastest growing Spanish-language children’s network, owned by Juniper Content Corporation, has selected Bob Gold & Associates as its public relations agency. The firm was chosen for its experience in the cable and telecommunications industry, according to Stuart Rekant, president and CEO of ¡Sorpresa!