WINSTON-SALEM, NC—J. Kevin Bokeno, vice president for public relations and marketing at Wake Forest University Baptist Medical Center, is launching his own marketing consulting business. Bokeno has agreed to serve as a consultant to Connecting for Kids, a coalition of America’s premier children’s hospitals formed to focus attention on and raise funds for the treatment of childhood diseases.
In nine years at the Medical Center, Bokeno has been responsible for developing and growing the Medical Center’s institutional brand through strategic marketing efforts and for increasing awareness of Medical Center programs through increased public and media relations.
LOUISVILLE, CO—CTA Public Relations has changed its name to CTA Integrated Communications. Chief executive Shirley Thompson says the agency’s new brand emphasizes its multi-disciplined approach to investor relations, public relations, creative development and interactive services.