Industry News In Brief (September 7, 2015)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (September 7, 2015)

Porter Novelli introduces new sports marketing offer; FoodMinds opens in Chicago; Reputation Institute rolls out new product; H+K signs content partnership.

Holmes Report

NEW YORK—Porter Novelli’s AIM Sports Reputation Management has introduced a suite of services to help collegiate and professional football players engage on social media without unintended reputational damage to their team's image. The service will provide player snapshots to provide an in-depth look into an individual player's social media footprint and activity; a social media dashboard to track the social media relevance and presence of any player, team or athletic department; and Porter Novelli Radar, a crisis monitoring service.

SAN FRANCISCO—Food and nutrition communications firm FoodMinds has opened a third office—after Chicago and Washington, DC—located in San Francisco, to be led by FoodMinds partner and co-founder Laura Cubillos, who is returning to San Francisco where she previously worked for nearly a decade. Clients served by FoodMinds’ San Francisco office include the Almond Board of California, Hass Avocado Board and Nestlé USA.

LONDON—Reputation Institute has launched its new Reputation Tracker service in the United Kingdom, providing companies with continuous measurement and quarterly reports on their corporate reputations. The Reputation Tracker service, based on the RepTrak framework, was also released today in Denmark, France, Germany, and Mexico in the first phase of a global expansion that will continue into 2016.

DUBAI—GCC Board Directors Institute has appointed Hill+Knowlton Strategies as content partner for a period of three years. Other content partners are PwC, McKinsey & Co., Heidrick & Struggles, and Allen & Overy. H+K will contribute with knowledge on matters critical to board effectiveness in today’s high-speed communications environment. 


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