Agency People in Brief (January 12, 2008)
Charting the future of public relations
Holmes Report

Agency People in Brief (January 12, 2008)

Fifteen Minutes names team for new New York office; Brodeur promotes consumer specialist; and Hermanoff promotes several.

Paul Holmes

NEW  YORK—Fifteen Minutes Public Relations, the entertainment PR agency formed by BNC founder Howard Bragman, is opening its doors in New York City and has hired Corey Martin, formerly a vice president with Ogilvy Public Relations' consumer marketing practice and director of corporate communications for Atkins Nutritionals to lead the new office. He will bne joined by Pete Sanders, formerly senior vice president at Blue Current Public Relations. The firm will seek to attract clients in the entertainment, consumer products, food and nutrition, fashion, lifestyle, charities, personalities, special events and corporate communications sectors.


BOSTON—Brodeur has promoted Erica Birke to senior vice president. Birke will report to executive vice president Mike Brewer, who manages Brodeur’s consumer practice and will manage the overall operations of the practice as well as continuing to lead some of the agency’s marquee consumer accounts. She joined Brodeur in 1999 after spending several years at Ketchum's Washington, D.C., office.


FARMINGTON HILLS, MI—Hermanoff & Associates has promoted Jason Brown from account manager to vice president, Aswathy Mathew from account executive to senior account executive and Kristin Mullen from assistant account executive to account executive. As vice president, Brown will be more active in the day-to-day operations of the agency, identifying new business opportunities, developing growth strategies for the firm and professional staff development and retention while maintaining his account management roles and responsibilities with the company’s key accounts. 

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