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Agency People News In Brief (March 11, 2013)
Holmes Report
Holmes Report
News and insights from the global PR industry

Agency People News In Brief (March 11, 2013)

New people in new roles at GroundFloor Media, Weber Shandwick, Zeno, Rosica, Crosby and CTP.

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DENVER— GroundFloor Media has promoted Ramonna Robinson (pictured) to president of the agency. She joined in 2005 and has served as vice president and managing partner since 2008. In her new role, she will be responsible for the daily operations of the company and will continue to spearhead new business efforts and the growth of agency’s service lines. Laura Love, GFM’s founder and previous president, now assumes the role of chief cultural officer, a newly created position.

BOSTON—Weber Shandwick has promoted Tara Murphy to the new role of executive vice president for strategy in the New England region. Based in Boston, Murphy will continue leading the healthcare practice there, and will also serve clients across industries. A seven-year veteran of Weber Shandwick, Murphy joined the firm with more than 15 years of experience in broadcast journalism and politics. She held a number of senior editorial positions at WBUR National Public Radio in Boston and in the second Clinton Administration as the director of public affairs for the national service program, AmeriCorps and its umbrella organization, the Corporation for National and Community Service.

NEW YORK—Zeno Group has named Grant Deady the agency’s first chief culture officer. Deady, who has been with Zeno since the agency opened its doors as PR 21 in 1998, will report to Barby Siegel, CEO, and will be the steward of the global Zeno culture and the firm’s core values: collaborative and open, nimble and entrepreneurial, family first and, above all, fearless.

PARAMUS, NJ—Rosica Communications has promoted Ryan Smith to senior vice president of media and client relations. Smith joined the Rosica team in 2009 and has 15 years of experience in the PR industry. Earlier in his career, Smith worked as a radio broadcaster and provided voiceovers for various radio and television programs.  His new role will center on driving media relations, managing account operations and assisting the firm as it grows its service offerings.

ANNAPOLIS, MD—Debbie White has been joined Crosby Marketing Communications as a digital program manager. White will manage digital programs for clients such as the US Department of Health & Human Services, CapitalSource, Catholic Relief Services, Kaiser Permante, Social Security Administration, Veterans Health Administration and ACTS Retirement-Life Communities. Prior to joining Crosby, White worked at R2integrated as a digital marketing strategist.

BOSTON—Integrated marketing agency CTP (Conover Tuttle Pace) has named veteran technology marketing executive Mark Fredrickson as managing director of its technology practice. Fredrickson was previously vice president of both corporate communications and marketing strategy at EMC Corporation. Earlier, he spent 11 years in senior communications and business development roles at Digital Equipment Corporation.
 

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