Agency People News in Brief (March 8, 2010)
Charting the future of public relations
Holmes Report

Agency People News in Brief (March 8, 2010)

Patrick Slevin has been named senior vice president and general manager of Hill & Knowlton's Tallahassee office, plus new people in new roles at MS&L Toronto, Widmeyer, Landis, Warschawski, Zapwater, Coyne PR, and Fast Horse.

Paul Holmes

TALLAHASSEE, FL—Patrick Slevin has been named senior vice president and general manager of Hill & Knowlton's Tallahassee office.  Before joining Hill & Knowlton, Slevin led and managed his own public relations consulting practice for nearly eight years, where he worked on a diversity of campaigns covering anti-terrorism effort, property and casualty insurance, health care, workers' comp, tort reform, and corporate real estate development.


TORONTOMS&L has appointed Alex de Bold as vice president, social media and digital marketing in its Toronto office. De Bold will serve the agency's consumer, healthcare and corporate clients, helping them to manage brand and corporate reputation, internal and customer dialogue and word of mouth marketing through social media. He joins MS&L after serving as principal of his own business consultancy and from his role as co-founder of, where he will remain on the board of directors.

WASHINGTON, D.C.—Widmeyer Communications has added assistant vice president Kristofer Eisenla and senior account executive Erin Robertson to its public affairs practice. Eisenla will primarily serve as the deputy account manager for the U.S. Consumer Product Safety Commission’s national public safety education campaign to raise awareness for swimming pool and spa safety and will also provide media counsel to other clients, coming to Widmeyer from the office of U.S. Representative Diana DeGette (D-CO), where he served as deputy chief of staff and director of communications. Robertson was previopusly a communications assistant at the Associated Builders and Contractors.


SAN FRANCISCO—Landis Communications has added two new members to its team: Caroline Craig as senior counselor, client relations, and Jordana Frishman as account coordinator. Craig comes to LCI after eight years of managing her consultancy business CPC Communications and has led campaigns for clients such as Marriott Hotels & Resorts, California Healthcare System, Chevron Corporation, Torani, and more. She also served as in-house manager of public relations for The Ritz-Carlton, San Francisco and Littler Mendelson.

BALTIMORE—Warschawski has promoted Michele Tomlinson to senior director. She has worked at Warschawski since 2003 and recently served as a director for the agency. In her new role, Michele will manage the overall direction of client accounts and lead teams to create and execute integrated marketing communications campaigns, including online, interactive, advertising, retail and social media elements.  She will also continue to be active in new business development for the agency.

CHICAGO—Zapwater Communications has added Jenn Lake as the agency’s first creative director. In a newly created role, Jenn will oversee the creative direction of the firm and key accounts and will direct all marketing initiatives, brand growth and expansion. Prior to joining Zapwater Communications, Lake served as vice president of Skirt PR, a fashion, beauty, and lifestyle agency.

PARSIPPANY, NJ—Coyne Public Relations has promoted Mike Salzillo to assistant vice president. Since joining Coyne Public Relations in February 2005, Salzillo has worked on campaigns for several of the agency’s high-profile clients including Shell Lubricants and Goodyear Tire & Rubber Company and also spearheads the agency’s new media efforts.


MINNEAPOLIS—Fast Horse has hired Dave Fransen as a senior director. He rejoins the Fast Horse team after a two-year stint in corporate communications at Target Corp. and will lead programs for the agency’s Coca-Cola account and bring additional expertise to the Fast Horse sports marketing and sponsorship activation practice. In addition, Sandra Huynh, who holds a B.F.A. in design from the Minneapolis College of Art & Design, and Hillary Heinz, who holds a degree in graphic design from University of Minnesota’s College of Design, have both been added as associates.


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