Agency People News in Brief (November 1, 2009)
Charting the future of public relations
Holmes Report

Agency People News in Brief (November 1, 2009)

MWW Group has promoted Joseph Cohen to group vice president, consumer lifestyle marketing and hired Paul Aronsohn as a vice president; plus new people in new roles at Weber Shandwick, Beckerman.

Paul Holmes

EAST RUTHERFORD, NJ—MWW Group has promoted Joseph Cohen to group vice president, consumer lifestyle marketing. Cohen spearheads a number of the agency's flagship consumer lifestyle marketing accounts including Sara Lee Corporation, and Gold's Gym International. With the company for more than ten years, Cohen has worked with and counseled clients across a number of different sectors including consumer packaged goods, sports marketing, health and fitness, entertainment, food and restaurant, non-profit, B2B, corporate and crisis communications.


EAST RUTHERFORD, NJ—MWW Group has hired Paul Aronsohn as a vice president in both the corporate and public affairs practices. Aronsohn's experience includes senior public affairs positions at Pfizer, where he led public affairs efforts, and within the Clinton and McGreevey Administrations. Additionally, he currently serves as a councilman in Ridgewood, NJ.

MINNEAPOLIS—The Minneapolis-St. Paul office of Weber Shandwick has promoted Brooke Worden to vice president in the financial services practice. During Worden’s 10-year tenure with the firm, she has delivered communications programs for Prudential Retirement, Allianz Life, CIGNA Retirement, ING, the Business Roundtable/Pension Coalition, U.S. Treasury, U.S. Mint and the Internal Revenue Service. Prior to joining Weber Shandwick, Worden began her career in management consulting at Accenture and was also a reporter at Twin Cities Business. Currently, Worden leads the Weber Shandwick U.S. Census Bureau team nationwide.

HACKENSACK, NJ—Beckerman has hired Rob Manfredo as director, leading and growing Beckerman's communications practices group. In his 10-year career, Manfredo has specialized in high technology clients, relying on traditional media as well as social and digital media public relations campaigns. He was most recently employed as director of new media at New York City-based KCSA Strategic Communications, where he also served financial services and technology clients, and did public affairs and crisis communications work.


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